Taking on YouTube
A few years back, I found myself working for a client who didn't want to make ads.
They wanted us to make content.
They wanted stories, and they wanted them to live on their website.
So we told stories, sold the stories, and then brought them to life.
And then we did it again, and again, and again...
These are some of those stories.
The concept for the stories we told in the first batch were basically, “Meet the people who have the coolest jobs you never knew existed.” I know I learned a thing or three over the next two years.
The next round we got craftier. We wanted to see if the viewer could predict what was going to happen next. Two years later Netflix would do this - rude. At least we gave people prizes for guessing correctly. If I was better at writing code, I'd have the functionality built into my site... but I write copy, not code.
I know what you’re thinking. Where is all the advertising stuff??
First off, I'm just really proud of the stories we got to tell and the people we got to meet.
Second, if you really want to see all the banners, emails, web flows and all the other stuff we did over the course of two years – if that’s really what you’re into, send me an email and I'll send you some PDFs of website flows, email streams, and UX wizardry.